Let’s face it: for brands to be successful in content marketing, they need to start thinking like media companies. And as Seth Godin said recently, “Real content marketing isn’t repurposed advertising, it is making something worth talking about.”
In an environment where consumers are bombarded every day on every screen imaginable with multimedia content, it’s more important than ever for brands to have content that is meaningful and builds trust.
Can content marketing make a difference? Can branded content help people and move them forward in a positive way? Absolutely.
I was at the KCIABC Business Communicators Summit last week and heard about one eye-opening example of meaningful content marketing. Joe Pulizzi from the Content Marketing Institute talked about John Deere’s The Furrow, an entity that’s been around since 1897.
