It’s strategic marketing planning season for 2016 and digital marketers all over the world are navigating their way through organizational goals, data and the pulse of their communities to specify areas of focus for the coming year.
Much of what drives digital marketing strategy is a mix of business objectives and marketing priorities. Deciding on those priorities helps create a direct line of sight to what success looks like. Research from CMI/MarketingProfs shows that marketers with a clear idea of what success looks like are more successful…
Poll Results: Digital Marketing Priorities for Major Brands in 2016
