If you’ve been listening to podcasts, you’ll know we’re on the brink of a new content marketing craze. Podcasting is a perfect storm for both marketers and listeners because it plays to a common attribute most working people share – we’re time poor and trying to find ways to work more efficiently. I’ve become a big fan of podcasts for this reason. No one is more surprised than me.
Are you one of those rare people who prefer reading a transcript to watching a video? I learn better by reading. I enjoy the quiet of reading. Reading is my thing. So when James Lush suggested we work together on a podcast about content marketing, I said no. I didn’t see the point.
James persisted but so did I. Why would a writer want to get into audio content? I finally relented when Nic Hayes joined the campaign. Even at my grumpiest, it’s hard to resist the charm and talent of those two guys, especially when they tag team you. What’s happened since we started the Brand Newsroom podcast has been a revelation in how I think about content and how I consume it.
