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If you’re considering using Pinterest for your marketing and branding efforts, one of the first things you need to know is who’s using the platform – i.e. is your target audience on Pinterest? Second to that, what you also need to get a handle on how people are using the platform – what are the common user trends and behaviors, what’s popular and trending in Pins? Understanding the platform audience is key to making informed decisions on whether it’s a good fit – having some idea about why and how people are using each network can go a long way towards determining whether you need to be there and whether it’s likely to deliver results for your business.
To help with this, Pinterest recently released a new listing of the top trending topics from across the Pin network in the early part of 2016. Many of them are as you’d expect – lifestyle and craft-type ideas – but they do also highlight some interesting trends and provide some additional context into why users head to Pinterest and what they’re looking to find on the platform…
