We have all heard the statistic that 90 percent of all home searches start online. So how do we capture this online business?
My answer to this question is always: “You need a blog; your website should be a blog.” I use the words website and blog interchangeably because a website without a blog is a static site, there is no new content added to it and it’s basically a yellow pages ad. For your website to be found by your potential client, you need to be adding new articles (blog posts) regularly.
I know this sounds daunting, you sell real estate and now you have to also write articles about selling real estate.
The goal of this post is to make your blog/website easier to manage. I know that maintaining a blog can feel very overwhelming and it’s often the last priority on your to-do list. But just think, when you need to find a location, a store, or a service provider, where is the first place you go to search? I’m sure your answer is the Internet. Real estate agents’ marketing is moving more and more to an online platform because that’s where the potential clients are searching.
