In today’s economy, amidst tremendous growth of online shopping, merchants are evaluating different approaches to acquire highly valued customers, convert shopping carts to purchases, retain customers, drive repeat purchases and create stronger customer loyalty… and the solution is this: Personalized eCommerce.
Brick-and-mortar retail stores have an advantage over online stores in that they can offer personalized service. In-store sales persons can interact with the customers to find out wants, needs, and preferences, and can then suggest additional items to complement the existing items.
Existing batch and present mode in online stores
- Batch and blast mode – the same site experience and offers are presented to every shopper.
- No customer segmentation based on behavior patterns while presenting products and offers.
- Most eCommerce stores simply present the best current selling product to all the shoppers, which isn’t necessarily relevant to each customer.
- This results in lower conversion rates.
Personalized eCommerce: The Impact on Online Sales Conversion
