This week, we look at how personalized advertising content, driven by your own customer data, drives real results for both e-commerce purchases and for brick and mortar stores.
All of your digital content needs to be both personalized and relevant to your customers, and this holds true for your digital advertising. In a recent study, Rapt Media found 75% marketers of marketers say that there’s no such thing as too much personalization for different audiences, and that 94% know that delivering personalized content is important to reaching their audiences. But you can’t personalize advertising content unless you know exactly to whom you’re advertising, and that’s where CRM-driven ad targeting comes in. When you know exactly who you are advertising to, and what their relationship is with your brand, you can personalize your ad content to be relevant to where they are in their customer journey with you. CRM-driven advertising also allows content to be personalized across multiple channels, because you can track how people are engaging differently on each of their devices…
