The phrase personalized marketing is everywhere and becoming a popular goal. Whether it’s called omnichannel, targeted or 1-to-1 marketing, it means the same thing: delivering customized and timely offers and content to customers.
It’s no secret why personalization is such a hot trend: Personalization delivers results. Experian’s email study based on data from 2013 found “Personalized emails are generating six times higher transaction rates and revenue per email than nonpersonalized emails,” according to the company.
While tackling personalized marketing can feel daunting, it shouldn’t. To achieve great results and delight customers, you don’t need to send a customized message to every customer. Here are four simple steps to get started with this quickly and create real value:
