Today, I think content can make a difference in your marketing. If it didn’t I would stop tomorrow. It seems everyone believes content is king and as a result there is a lot of less than stellar content out there. As a result, information is beginning to lose its value and people are frankly tired of the same old poor quality of information. Newspapers for instance have simply cut back more and more in order to focus more energy on a “breaking story”. How did we ge to this place and what can we do in the future.
People have no time to read or listen to your content.
Today, information is coming from us at all directions and most of the time, we quickly scan headlines and paragraphs to determine if that information will be of any value to us. People’s time is really valuable. Each day I watch “World News Tonight” With David Muir – ABC News. I typically watch the first 15 minutes because it is commercial free. After that, it is usually one or two stories and a long pharmaceutical commercial…
