The digital media world is ever-evolving; and sometimes we as marketers feel like we’re clamoring to keep up with the latest tools and technologies. The current discussions around programmatic media and theories about how it will alter the media landscape are hot topics. We’re on an epic journey down the yellow brick road, but what’s behind that great green curtain of Oz (or in this case, programmatic media)?
In a recent study by eConsultancy, 62 percent of marketers are using programmatic buying for brand objectives with an expectation to increase over the next two years. It seems that programmatic is quickly becoming the norm for digital media buying in display, mobile, video and sometimes TV.
Arming ourselves with the Lion’s courage, the Tin Man’s heart and the Scarecrow’s brain
All of the acronyms and ambiguous definitions of terms can get confusing. Before you even begin to weigh if programmatic is a strong choice for your client or company, you need to sort through the alphabet soup. Many of the definitions are closely related and could easily be interchangeable…
