Parallels’ Content Marketing Strategy for Outranking Software Pirates

The software company Parallels, makers of awesome virtual machine software for your Mac, had a problem:

Thousands upon thousands of searches are being made by people trying to pirate their software, using a myriad of variations of “parallels key generator” and “parallels product key”.

Parallels’ Content Marketing Strategy for Outranking Software Pirates

CopyRanger

Rick Duris is CopyRanger.

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