Content marketing crash—it’s that inevitable decline in engagement and conversion after you’ve gained huge ground. Even the best B2B content marketers can get mired in these muddy fields and question their effectiveness and leadership.
The hustle to suppress our competitors’ content volleys with overbearing amounts of our own has been exciting. We have earned trophies in the form of engaged followers, increased conversion, and general awesomeness. Content has been good to us.
But the easy victories are over.
Most top content marketers are now facing an uphill march to earn new victories for their companies—and that’s tough on us because we’re a bit spoiled by having won so big in the last couple years…
