When it comes to creating emails, there are two types of people in this world: those who struggle with developing consistent, valuable content for subscribers, and those who don’t.
And it seems like the majority of us fall into the first group, according to Content Marketing Institute and MarketingProfs. In fact, 60 percent of B2B marketers said that producing engaging content was one of their top challenges; meanwhile, 57 percent said they struggled with creating content at a consistent cadence.
But for many marketers now, the issue isn’t just a matter of coming up with ideas to write about. It also stems from the need to have an interesting variety of content, as well as the time and talent to actually write it…
