I am really excited to wrap up my optimization series with tips to optimize your paid social media. Social media has become a core channel for digital marketers. As mobile usage grows, marketers have a great opportunity to provide relevant and timely ads to their target market.
Before we get into some key optimizations for your social campaigns, let’s talk about the growth of social media advertising. It’s estimated that social media ad spend will hit $41 billion in 2017. Facebook will make up the lion’s share of this spend, with ad revenue estimated to reach nearly $27 billion.
Also, Facebook, Twitter, and Linkedin made the top 15 list of comScore’s top properties for unique visitors/viewers…
Optimize Your Digital Marketing Optimizations Part 4: Launching Paid Social Campaigns
