If you are a business owner with an online channel, then chances are high that you are looking at SEO, pay-per-click and social media as viable marketing channels to get new customers for your business. There have been countless articles written on what the future holds for each of these different channels. But what strategies are internet marketing consultants, who are business owners too, using to grow their business?
The objective of this survey is to know what strategies digital media consultants plan to use for client acquisition. These are people at the forefront of internet marketing. So the way they bring new clients to their business is likely to impact what strategies they are likely to recommend to their own clients. For the analysis, I surveyed nearly 120 online marketing business owners to understand their business strategies for 2015. So let’s get started:
Don’t Depend On Google Search
Investors are generally wary of businesses that are extremely reliant on Google for their website traffic. The reason is that such businesses could come crashing down overnight on the account one small algo update. Among the internet marketing consultants I talked to, 30% of them had less than 25% of their business coming from online search. Only 13% of businesses had more than 75% of their business come through search.
Online Marketing Trends For 2015 – Survey of 120 Online Marketing Business Owners
