For nearly every start-up, marketing and advertising is a top priority. With so many different routes to choose from, however, how do you know which is best for your company? With diverse industries choosing many different tactics, understanding how to best market your enterprise can be difficult. “Online marketing” is a popular phrase, but what does it actually entail?
From SEO and content marketing to social media interactions and paid advertising, there are dozens of subsections of online marketing– and it’s up to you to decide which methods are right for your start-up.
Breaking Down Online Marketing
When it comes to online marketing basics, you can essentially break things down into four categories: search engines, content creation/distribution, social media and paid advertising. While your start-up’s clientele, products and services will dictate exactly how you should proceed, a solid online marketing strategy uses all of these efforts to a certain degree. Depending on the nature of your start-up, some strategies may be more lucrative than others.
It’s as much trial and error as anything else, but this guide will allow you to see the importance of each category and can help point you in a particular direction. Let’s analyze each of the four sections and provide some tips along the way.
