New York: For years, Google has been the undisputed leader in online advertising, but Facebook is gaining quickly in the fast-evolving market. Google is still collecting about a third of the $140 billion Internet ad market in 2014, but Facebook’s share has doubled over the past two years to nearly eight per cent, according research firm eMarketer.
And Facebook, which is able to leverage its huge membership of 1.3 billion people around the world, is not stopping there. Earlier this month, Facebook unveiled its “Audience Network” that mines what it knows about users to target ads in other applications on smartphones or tablet computers. Audience Network expands the social network’s ad platform beyond its borders on the vast landscape of mobile apps and could provide a major boost to Facebook revenue.
Online advertising challenge: Facebook v/s Google
