Back in 2011, Joe Pulizzi was among the first to nail down what the role of a Chief Content Officer should entail. Our industry has come a long way, but with so many brandsacquiring media companies or evolving to function as a media company themselves, we thought it would be a good time to revisit this essential position, review its key characteristics, and re-emphasize just why it’s so critical for organizations to have someone to serve as the primary owner of all its content initiatives.
What’s in a role?
An organization’s content leader can go by many names — including chief content officer, vice president of content strategy, vice president of content marketing, head of content, or even chief storyteller. While the title may vary, the job is more or less the same: The CCO must be able to think and act like a publisher-journalist-marketer hybrid, and must be prepared to lead the strategic development, practical application, and ongoing tactical management of content in all of its many formats across the enterprise…
