I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet over the last six months. These companies are some of the most innovative in the world, and create many of the products you use on a daily basis, both personally and professionally. Over the past few years, these companies have hired journalists, producers, broadcasters, and editors to refine and tell their story on a consistent basis. It’s amazing to see firsthand thetransformation of the marketing departments, as we once knew them.
But here’s my issue: Not one of those companies (not one) was working on an audience-building program focused on subscriber growth. Sure, there were brand awareness goals, perception goals, brand lift goals, lead generation goals, and lead quality goals … but no subscriber goals…
No Subscription Goal for Your Content Marketing? Prepare to Be Ignored
