NFL: the star quarterback of content marketing

It has been a while since I dissected the content marketing efforts of a major brand, and what better subject for my first one of the year than the almighty NFL. 

The 32 NFL teams generated $11.09bn in revenue between them in 2014. The English Premier League, by comparison, turned over just £3.26bn in the same period.

I thought it would be interesting to delve into the content marketing strategy of this enormous money-making machine to see how the channel supports its success…

NFL: the star quarterback of content marketing

CopyRanger

Rick Duris is CopyRanger.

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