We’ve just finished our Intelligent Content Conference, our amazing Executive Forum, and our 100th client advisory engagement. It’s time for a little bit of reflection.
The exponential growth of content marketing has revealed an interesting skills gap that is hindering the efforts of companies to transform content marketing from a promising set of experiments into an agile, scalable, strategic function in the business.
As brands expand their use of content and rich media assets to deliver engaging experiences to their customers, they are using a whole new lexicon and set of skills. Teams responsible for content planning, production, and measurement must be able to work together, speak the same language, and be focused on a common set of tasks even when geographically dispersed…
