About to launch your first device-specific paid search campaign for smartphone, tablet, wearable, or something else entirely? If so, columnist John Cosley of Bing has some tips!
No matter what our age, we all love a new toy — especially when it features the latest technology. And if you happen to be one of the lucky advertisers on the cusp of launching a new device, like a smartphone, tablet, accessory, or (the new favorite) wearables, you’re also on the verge of a huge opportunity — provided, of course, you know how to capitalize on it.
According to a recent eMarketer report, “The US Telecom and Computing Products and Consumer Electronics Industries 2015: Digital Ad Spending Forecast and Trends,” U.S. digital ad spending related to new devices is expected to reach $10.9 billion in 2015, including $6.5 billion on telecom-related ads. So it only makes sense to look at past campaign data and put that information to good use. Here are some actionable insights collected from Bing Network’s data to set your new device launch campaign on the path to success…
New Device Launch Campaigns: Key Insights For Online Advertising Success
