In today’s very online, savvy business world people want answers. More so, they want answers to questions that they are personally asking. And one of the first things they do is head online to find those answers.
This is usually done in the form of a Google search, or perhaps a quick post on the social media profiles – bottom line is that they are looking for answers, and as modern day entrepreneurs we need to provide them.
One of the easiest (and most fun!) ways to do this today is by developing original content – either written blogs posts, audio or video podcasts, YouTube videos, social updates, etc. – all falling under the banner of ‘content marketing’ and today I get to sit down with the man they call the Content Marketing Godfather, Joe Pulizzi.
NBP039 – The Ultimate Content Marketing Fireside Chit-Chat, with Joe Pulizzi
