Picture a single-page guide to nine types of oysters, each described in a few clever, informative sentences. It seems like a great editorial piece for Esquire magazine, where it appeared in the early 1950s, except a pint Guinness beer smiles in the lower right corner. The whole thing is an iconic “advertorial” created by advertising mastermind David Ogilvy…
Native Advertising: Fad or New Go-To Standard? [New Research]
