One of the areas I struggle with every year is creating a consistent stream of content, especially here on this blog. Invariably, at the first of the year I have more time to post because work is slower, and then when work picks up in the Spring, Summer and Fall months, I put the blog and really all of my social media activity on the backburner.
I bet you are the same way, right? When we’re busy with work it just makes more sense to focus ON the work, right? I’m the same way, but every year I watch how my blog will start out strong for the first 2-3 months of the year then lose momentum as I stop posting due to being busier.
I am determined not to let that happen this year, and I want you to help hold me accountable. To this end, I have set some pretty lofty goals for both my blog, and my podcast. I’ve decided to share these numbers with you, as well as my goals to not only hold myself accountable but also because for whatever reason a lot of bloggers don’t like to share their traffic numbers, so I wanted you to see what they can look like.
But above all else, I am hoping that this year-long project will prove this point: That it’s not enough to have a blog or a podcast, you have to consistently create content. You can’t create content whenever you want, building an audience takes time, work and consistency. I’ve talked to fellow bloggers and podcasters, content creators that are hammering out great content on a consistent basis, and they are killing it from an audience standpoint. I talked about the importance of not only building but sustaining momentum on #FanDamnShow last week, and am applying this thinking to my blog and the podcast this year.
So here’s what I am going to do: The first week of every month, I am going to write a post like this one, recapping whether or not I met the previous month’s goals, and talk about what the goals are for the next month. Here’s this month’s goals and the yearly goals:
