Native advertising promised to be the savior of online and mobile content monetization, and the natural evolution of digital advertising. But only if you did it right. So is it worth the risk for YOU? Only if you know what you’re doing. And we’re here to help you along.
Many old-school publishers and journalists cringe at the very mention of native advertising. It’s often perceived as a “cheat” or “hack” and can often times be misleading because the ad is camouflaged in the editorial content. Some even claim it’s native advertising that’s killing journalism.
You might be cringing right now, and that’s okay. However, with major publishers like BuzzFeed, New York Times and the Washington Post monetizing with native, it might be time for you to re-think your approach…
