It’s time for the revolution. In fact it’s happening right now. The stampede towards mobile, in combination with the lure of social media has created the perfect storm for the rise in content marketing. This changes the game completely for digital marketers, in terms of how they speak to their customers and prospects, with content the key to this emerging model of engagement, and social and mobile the vehicles for a brave new dawn.
Social and mobile make one-to-many communication simple, which means your customers are probably having content rammed down their throats every hour of every day. This means, to win, you have to create content that visitors wants to engage with. Valuable content also requires the establishment of engaged audiences. Meanwhile, consumers will continue to regard traditional advertising and marketing tactics as intrusive. These will become increasingly ineffective and less valuable. So this means a decrease in the need for traditional brand, product and price advertising…
