Image credit: Johan Larsson | Flickr
Customers are now searching for and viewing their favorite businesses on their phones much more often than their desktops computers. Mobile devices are the go to source for research, shopping and interacting with companies and conduct business. The need for mobile marketing is higher than ever and brands have to quickly meet this changing landscape if they want to succeed.
The first thing you need to do optimize your web presence for mobile, especially given Google’s latest announcement that takes place this month. Make sure your website, email platform and blog are optimized for mobile. Develop and release an app. You need to get involved in the mobile market if you want to stay relevant in your industry…
