App indexing, app links, app linking and deep links are all terms used for various efforts designed to allow people to move between search results and apps, or between apps to apps, in the same way they move between web pages.
Google App Indexing lets people to click from listings in Google’s search results into apps on their Android and iOS smartphones and tablets. To learn more about it, see our Google App Indexingcategory on our sister-site Search Engine Land, which has in-depth coverage and related resources. Here on Marketing Land, you’ll also find some coverage in its own category…
