When your marketing campaign fails to deliver value, who’s to blame – the marketer or the platform? The answer could fall into both camps.
Marketers who concentrate more on the creative than the target audience could get a lot of likes but very little return on investment. Likewise, putting more focus on the platform tends to make customers feel detached and uninterested in the same stale, boring ad.
So what’s a marketer to do?
A recent Forrester research survey asked just such a question: “How satisfied are you with the business value your company has achieved by using [each of the following] marketing channels?”
With 1 being “very dissatisfied” and 5 being “very satisfied,” the results fell mostly into the average category, with a few notable exceptions. What’s most important to note is which marketing platform was at the very bottom – Facebook.
Misguided Marketing: How Do You Get the Most Value from Facebook?
