Snapchat launched video ads this year in an effort to stay competitive in the digital world, where its app is among the most popular messaging services among youths, in particular. Now that we’re past the trial period, how are these video ads doing? In leaked findings reported to Digiday, an agency found that the majority of 10 second video ads placed on Snapchat are not watched beyond the 3-second mark…
Millennials on Snapchat Are Not Watching Your Video Ads
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