Digital marketing is powerful for getting instant feedback on marketing activities and content marketing creates long-term value for us marketers. But are we measuring the full success of our content marketing? Or are we narrowly focusing on the obvious metrics?
Did our content resonate? Did users engage?
The main question every marketer needs to answer is, “Did our content resonate with the audience?”
A popular way to measure the success of content marketing is to look at common metrics from distribution channels (social platforms) such as likes, shares, tweets, views, and so on. But wide distribution doesn’t necessarily mean you resonated your audience by impacting their mindset…
