Nurture marketing allows you to engage with your B2B leads by providing relevant content until each lead is ready for Sales. It allows you to remain top of mind and accelerate the buyer’s journey by helping leads understand their business problem and how you can help solve it.
Many decision-makers begin to research solutions before they are completely ready to make a purchase. It takes, on average, 10 marketing-driven “touches” to help a lead’s progress from the top of the funnel to the top line. Tracking lead interaction and response will allow you to thoughtfully navigate their communication experience with your company…
