The last few years has seen a substantial transformation of the digital marketing landscape and with it, the challenge for businesses to create an effective online brand experience.
Content Marketing and Marketing Automation
In 2014 a massive 93 per cent of B2B marketers said that they used content marketing, according to a B2B Content Marketing Benchmarks report.
As businesses continue to see the benefits of content strategies over traditional outbound advertising many will allocate more of their marketing spend to their content marketing efforts. Case studies, blogging, video content and research heavy e-books will give businesses an advantage over their competitors in 2015.
Driving the content marketing revolution will be marketing automation software platforms like HubSpot who blend technology with behavioural marketing. The ability to add ‘lead scoring’ to your strategy is vital.
