Not every trick to boost visibility and engagement can stay in favor forever. We asked some of Entrepreneur’s favorite experts in marketingand social media which trends folks can finally put to rest.
Rethink real-time marketing
Brian Honigman, BrianHonigman.com
“Yes, many people are active online during the SuperBowl, but that doesn’t mean every brand and business needs to be chatting about the event as it happens. For many businesses, chatting about the SuperBowl makes no sense for their audience. The correct way to approach real-time marketing is to use the technique on a regular day and not solely focus on trying to have a killer moment of exposure during the big events like the Grammys or the SuperBowl. Try tying your business into the conversations your customers are having once a month around one of their particular interests, since you’ll be able to stand out from all the noise that flood social media during those large events and you’ll be able to more closely tie together the relevancy between a smaller event and your business.”…
