With all of the different marketing software options, it’s easy to get overwhelmed about what your firm really needs to add to enhance its marketing toolkit. While you want to make sure the software you purchase is enough to suit your needs, you also don’t want to spend unnecessary funds on features you may never use. So, how do you know what marketing software is right for your professional services firm?
Ultimately, the answer to this question comes down to understanding your firm’s unique needs and goals. Let’s break down our discussion into the two types of software you will likely want to purchase to enhance your marketing toolkit: a customer relationship management (CRM) tool and email marketing software…
Marketing Toolkit Essentials: CRM and Email Marketing Software
