Forming a niche around marketing to the affluent cannot only be incredibly lucrative, but it may also be a necessity depending upon your business type. However,marketing to the affluent isn’t always easy, and it’s important to keep in mind that gaining the trust and business of the elite is a unique skill. To help you along the way, here are five essential tips:
1. Form Relationships
You’ve probably heard the age-old adage about the importance of schmoozing a buyer, and nothing could be truer when talking about marketing to the affluent. As such, connecting with your clients about what drives them, their passions and interests, and learning what you could do to make them feel special is a must. “The most important aspect of selling to the ultra-rich is building trust and that comes from relationships and being known for providing the best service” – Jon Yedwabnik CEO of Opulent Jewelers…
