Every generation is different; they are exposed to diverse cultures, thoughts, policies and technologies making them so different. What is true today of your marketing principles may turn out to be a limitation when marketing to the next generation.
A lot of giant companies might be thanking their stars how their marketing campaigns were limited to direct marketing, branding, billboards, TV, radio, print, etc. They didn’t have to find their way into the labyrinths of mobile advertising, social media sites like SnapChat or Vine, or even content marketing for that matter, to attain market leadership.
Newer companies have to do all this and more, and yet can’t find a definitive way to gain a barely visible presence. On the contrary, they have to identify various niches in the broader market and satisfy themselves being a leader in one particular niche…
