The Millennial generation may be getting the lion’s share of attention from marketing circles, but the Boomers shouldn’t be ignored. According to AARP, Americans over 50 account for half of all consumer spending but are targeted by just 10% of marketing. And Forrester Research in 2009 said that Boomers outspend young adults by 2:1 online. Boomers have a lot of wealth and they aren’t afraid to spend it. But how do you reach Boomers in an age of social media outreach? Most Boomers don’t use social media.
Reaching the Group
The key trust indicator for a Boomer is referrals. The Boomer generation has had many years to refine their tastes and get exposed to advertisements. Slick campaigns will not attract their attention, nor will broad-based advertising. They want to hear from people in their generation that they can trust the company that is selling a product…
