There is an undeniable tide forcing the rapid progression of digital marketing into the world of advanced, science-based processes. It’s not enough to have a hunch that your marketing activities are working. In the new digital landscape, you have to know not onlywhether or not you are moving the needle –but also how you made it move. This is a strange foreign land for many of the right-brained marketers of the world.
A recent Forrester Research study showed that 43% of marketers do not know what works in digital. Some 53% of marketers are unprepared to think strategically, and thus are forced to take a more tactical and reactive approach.
How many of the good marketers you know are just barely hanging on? The knowledge and skills they’ve received in school and on the job have not prepared them for this digital revolution. Sooner than later, this knowledge gap is going to catch up to those who have not been able to deliver a clear and quantifiable picture of their success…
