The exciting part of marketing is execution. Writing interesting content, increasing your social network, and watching as your PPC campaign clicks increase are all things that we enjoy as marketers.
The part of marketing that is less glamorous and exciting is preparing a marketing strategy. Spending time at the beginning talking about the “who, what and why” of a marketing campaign can sometimes feel unnecessary. Some in your group might even say it’s a waste of time to talk strategy. The clock is ticking, people – we have sales to make!…
Marketing Strategy: What to Define Before Starting Your Work
