“Marketing First, Website Second!”
“Marketing First, Website Second!”
“Marketing First, Website Second!”
“Marketing First, Website Second!”
“Marketing First, Website Second!”
The repetition above is necessary and you need to stick to this statement every time you want to develop a new website or have it outsourced to a web developer.
The idea of marketing first encompasses the act of finding out more about your market, the people you intend to reach and I will give you an example to help illustrate this point.
Let’s imagine that you intend to start a retail business selling imported toys that you will be sourcing from Europe or a unique line of toys from the United States. What would you do before you put down a deposit for the shop rental or start renovation work?
The first thing that you need to do is conduct an in-depth survey. Is there a demand for such toys in Malaysia? You will test the toys to ensure that you are not importing trash with the hundreds of thousands of your Malaysian Ringgit in investments. You have to know your target market very well too. In this instance, your target market would be kids, but what is the age range? Would more boys or girls be interested in the toys?
Secondly, not to be undermined, you need to find the perfect location for your store. It is not advisable nor will it be conducive for you to open the outlet where there is little human traffic. You will also not consider the option of opening your store in a rural part of the city.
Thirdly, you cannot do without your marketing strategy. Choosing the right location is not the only thing to think about. You have to conduct studies on how to decorate your store to make it more appealing to potential customers. The same goes for your marketing collateral and website.
