Marketing automation tools, while very effective, were not designed for local businesses. There are many well-established providers of marketing automation including Hubspot and Marketo, but they cater to B2B companies and businesses with large marketing departments who manage an influx of leads that come through the web.
As a local business though, let’s say a coffee shop for examples sake, “leads” are everywhere. They’re the person walking past your shop on their way to work. They’re the first-time customer who just moved into the neighborhood and wandered in. They’re the person who frequents the bakery across town.
Where online businesses have website visitors, brick and mortar businesses have actual in-store visitors…
Marketing Automation for Small Business: 3 Challenges and How to Fix Them
