The word “data” is everywhere.
In today’s sales and marketing world, I cannot tell you how many times a day I read the words “data-driven,” “big data,” “best-in-class analytics,” “data-backed decisions,” and more data and analytical terms positioned in every which way.
Using data to guide business decisions and to get a comprehensive understanding of your prospects and customers is essential today. In fact, 54% of Chief Marketing Officers agree that big data and analytics will be essential to their marketing strategy over the long-term, with the largest impact being seen in their SEO, email marketing, and mobile marketing strategies. However, you have to understand how those data points are being represented and how people are interacting with your technology. I will start with an example. A sales development rep sends you an email. You open the email, read it, and realize it’s poorly written plus the SDR is pitching a product that isn’t a fit for your company…
Marketing and Sales Technology Can’t Make Data-Backed Decisions Without You
