According to a newly released study from eMarketer, display advertising is going to eclipse search advertising this year, for the first time ever in the US.
In 2016, it’s expected that marketers will spend more on banner ads than any other type digital advertising — including video advertising, rich media, and sponsorships. For every 5 dollars spend on all types of digital advertising this year, 1 of those dollars will be going to banner advertising…
Marketers to Spend More on Display Advertising vs. Search Advertising in 2016
