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A monthly content-marketing check-in gives you the opportunity to measure the success of your campaigns. Without a regular review, you won’t be able to take a strategic approach to your efforts, and if you don’t understand where you’re at, you can’t create a clear path for where you’re going.
Entrepreneurs that fully invest in content marketing will generate an abundance of data as their campaigns grow. It’s crucial that you have a plan for analyzing these numbers and making adjustments to your efforts along the way…