I’ve been enjoying Josh Bernoff’s blog, Without BS: be clear, be brief, and don’t be boring, where he parses corporate communications to separate the brisket from the balderdash. However, over the past few weeks, I’ve found myself reacting to his posts with mixed emotions. At times, I fist-pump and cheer, “Preach it, Josh!” More frequently, though, I catch myself wondering, “Why are we still talking about this issue?”
The Cluetrain Manifesto is sixteen years old. Why Business People Speak like Idiots is ten. And David Meerman Scott’s, Gobbledygook Manifesto, turned eight. Haven’t we spent enough time on this problem? Shouldn’t we have licked it by now?
Evidently not, and so we’re left with the question: “Why didn’t these seminal works initiate change?
I see three hurdles between us and clear corporate communications: the status quo, hard work, and the economics of agencies…
