Local businesses attempting to rank in multiple locations may find themselves running afoul of Google’s guidelines if they aren’t careful. Luckily, columnist Marcus Miller has outlined some tips to keep your local landing pages white hat.
If you manage a local business website, then you likely have a series of pages for your targeted locations. You may even have some supplementary pages to target cities surrounding your physical locations. Done well, this can be a solid strategy to scale your marketing and make local customers aware of your business.
Unfortunately, these pages are not always finely crafted, and all too often, they are simple template pages with one or two key details changed for each location. Sometimes there is location greed with too many pages created; sadly, this approach is often abused by businesses and those nefarious SEO types to grab a tiny bit more SERP real estate than they really deserve…
