For some time now the power of keywords in relation to local search has been diminishing and so it is important that your website not only have the right keywords, but much more. Google and other search engines are looking at your website for overall site integrity, usefulness in relation to where your business is located, the product and services you provide and the actual user that is running the search.
THE KEY TO KEYWORDS FOR LOCAL SEARCH
While the days of keyword padding are long behind us, keywords are still absolutely useful and you should continue to be very intentional about using them. However, the way you use keywords needs to be different from the days of stuffing them into grammatically correct sentences.
