It’s been a busy updating season for Google and SEO. In late September, it released an update to its Panda algorithm, which may not affect you very much if you’ve been playing by Google rules and not trying to get away with black hat or spammy practices. Moreover, Panda gives local businesses a good reason to revisit their content because it came after another update, Pigeon, which focuses on searches for local businesses.
Pigeon Coos For Local Search
If you weren’t looking up, you might not have noticed the Google pigeon, which brought good news if you own a local business or service.
Pigeon, which updated back in late July, provides better results for local searches. It helps businesses that discuss their locations, not just by attaching a Google Map to the landing page (a good practice in general), but in their content as well.
